Which non-celebrity has more Instagram followers in India?
#1 Bhuvan Bam
Bhuvan Bam is a renowned social media sensation and comedian who initially rose to fame through his YouTube channel, BB Ki Vines, which boasts a staggering 25 million subscribers. Although his YouTube channel has now scaled down, Bhuvan remains a globally recognized figure on Instagram, with a whopping following of over 14.5 million.
He has also collaborated with various Indian celebrities, as well as brands like The Man Company and Amazon Prime. Moreover, Bhuvan is set to star in an upcoming production, Taaza Khabar, on Disney+ Hotstar.
#2 Kusha Kapila
Kusha Kapila is a well-known Indian influencer, renowned for her creative content on the iDiva YouTube channel, particularly her “South Delhi girls” videos, which have amassed over 451k subscribers. She also runs her own personal YouTube channel with 369k subscribers.
On Instagram, Kusha has gathered a following of 2.4 million, where she shares comedic content and glimpses into her life as a rising celebrity. She has collaborated with notable brands such as Google and Cred and has been spotted on the red carpet at high-profile film industry events. Additionally, she has served as a fashion judge and appeared in Karan Johar’s Ghost Stories.
#3 Diipa Büller-Khosla
Diipa Khosla embarked on her online career as a social media manager, but she later leveraged her experience to establish herself as a prominent fashion influencer. She has since pivoted yet again, transitioning into a successful entrepreneur and launching her own cosmetic line, Inde Wild, with a focus on Ayurveda-centric products.
Diipa gained widespread attention when she tied the knot with Dutch diplomat, Oleg Büller, in 2018, donning 9 different looks over their four-day wedding. Her YouTube channel boasts 18.3k subscribers, and she shares beauty, fashion, and luxurious lifestyle content with her 1.7 million followers on Instagram.
Diipa holds the distinction of being the first top Indian influencer to collaborate with MAC cosmetics, and she is also a co-founder of Post For Change, a foundation that aims to use social media influencers as a transformative force for driving positive change.
#4 Nikhil Sharma
Nikhil Sharma, also known as the “Casey Neistat” of India, is a lifestyle blogger who gained prominence through his YouTube channel in 2010, where he initially gained fame as a moto vlogger under the name “Mumbaiker Nikhil,” amassing nearly 4 million subscribers.
Today, Nikhil is not only a pioneer in Indian influencer marketing but also one of the top biker and moto vloggers in the world. He boasts a following of 1.4 million on Instagram and has been honoured with the MTV Indian and IWMBuzz Awards for “Vlogger of the Year” in 2019. Nikhil has also collaborated with several renowned brands, including Garmin and WB.
#5 Komal Pandey
Komal Pandey is a fashion influencer known for her unique, comedic style that has captured the attention of social media users. She started her YouTube channel in 2017, showcasing a fashion trend she coined as “college couture,” and has since become a stylist for the popular channel popxo. today Komal boasts
she shares her fashion tips, style hacks and lifestyle content. Komal has collaborated with well-known brands such as H&M Maybelline and Amazon Fashion and has been featured in magazines like Grazia and Cosmopolitan.
Apart from her fashion expertise Komal is also known for her relatable and humorous content which resonates with her audience. She has also been a part of several fashion shows and events, showcasing her unique sense of style and fashion-forward approach.
#6 Dolly Singh
Dolly Singh is a renowned comedian and social media influencer who gained popularity with her hilarious videos and relatable content. She started her career as a content creator on YouTube and later gained a massive following on Instagram where she has over 1.1 million followers.
Dolly is known for her quirky and witty humour and she often addresses social issues with a comedic twist. Her videos cover a wide range of topics, from everyday life situations to trending problems and she has collaborated with brands like Amazon Prime Myntra and Swiggy.
Apart from her comedic talents Dolly is also known for her body positivity and self-love messages, promoting inclusivity and acceptance. She has been recognized for her unique comedic style and has won awards for her contributions to the entertainment industry.
#7 Sejal Kumar
Sejal Kumar is a popular YouTuber singer and fashion influencer known for her creative content and unique style. She started her YouTube channel in 2014 and has gained a substantial following of over 1 million subscribers. Sejal is also active on Instagram, where she has over 700k followers.
Sejal’s content revolves around fashion beauty and lifestyle she is known for her innovative DIYs fashion hacks and travel vlogs She has collaborated with well-known fashion and beauty brands, such as Daniel Wellington, Maybelline, and Nykaa, and has been featured in magazines like Vogue and Cosmopolitan.
In addition to her YouTube channel Sejal is also a talented singer and has released several singles on her music channel. She has been recognized for her creative talent fashion sense, and vocal skills, making her one of the top influencers in India.
#8 Gaurav Taneja
Gaurav Taneja, popularly known as “Flying Beast,” is a renowned fitness influencer pilot and YouTuber known for his fitness tips lifestyle vlogs and travel content. He started his YouTube channel in 2017 and has gained a massive following of over 4.7 million subscribers.
Gaurav is known for his fitness journey and motivational videos, where he shares his workout diet plans and fitness challenges. He is also an avid traveller and documents his travel experiences on his channel showcasing various destinations and adventure activities.
Apart from his YouTube channel Gaurav is also a commercial pilot and has a vast knowledge of aviation. He has been recognized for his contributions to the fitness and travel communities and has collaborated with fitness brands like MyProtein and Fit India.
#9 Malini Agarwal
Malini Agarwal, popularly known as “MissMalini,” is a renowned blogger, author, and digital influencer known for her lifestyle and entertainment content. She started her blog MissMalini.com in 2008 which has since become one of India’s leading lifestyle and entertainment websites.
Malini covers a wide range of topics on her blog including fashion, beauty, travel, and celebrity news. She has a massive following on social media with over 1.5 million followers on Instagram where she shares her fashion looks travel adventures and lifestyle tips.
Apart from her blog Malini has authored two books and has been featured in prominent publications like Forbes and Vogue. She has also been a part of various TV shows and events showcasing her expertise in lifestyle and entertainment.
Naved Shaikh, known as Naezy is a famous rapper and social media influencer known for his contributions to the Indian hip-hop scene. He gained widespread popularity with his rap performances and has a massive following on social media with over 1 million followers on Instagram. Naezy’s music focuses on social issues youth culture and his personal experiences and he is known for his unique style and powerful lyrics. He has released several hit songs and albums and his work has been recognized with awards and nominations. Apart from his music Naezy is also known for his inspirational and motivational messages encouraging his followers to pursue their passions and overcome challenges. He has collaborated with brands like Puma and Red Bull and has been featured in prominent publications and TV shows.
top 10 social media Instagram influencers list in India
- Bhuvan Bam – Renowned YouTuber, comedian, and singer known for his humorous videos and parodies.
- CarryMinati (Ajey Nagar) – Popular YouTuber, gamer, and comedian is known for his roasting and satirical content.
- Nisha Madhulika – Famous food blogger and YouTuber known for her vegetarian cooking videos.
- Sandeep Maheshwari – Motivational speaker, entrepreneur, and social media influencer known for his inspirational content.
- Ashish Chanchlani – Popular YouTuber, comedian, and content creator is known for his comedy sketches and humorous videos.
- Sanam Puri – Renowned singer and YouTuber known for his soulful renditions of popular songs.
- Prajakta Koli (MostlySane) – Influential YouTuber and content creator is known for her comedy and lifestyle content.
- Ranveer Allahbadia (BeerBiceps) – Prominent YouTuber, podcaster, and influencer knew for his content on fitness, grooming, and personal development.
- Gaurav Taneja (Flying Beast) – Renowned YouTuber, pilot, and influencer knew for his travel, lifestyle, and fitness content.
- Dolly Singh – Popular YouTuber, comedian, and influencer known for her comedy sketches and humorous videos.